web site optimisation tutorial Search Engine Marketing Guide
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  Search Engine Marketing Guide    
Search Engine Friendly Workarounds

In This Section
  Optimising existing sites

You have an existing site that isn't showing well on the engines and you cannot, for whatever reason, start from scratch or make any major visible changes. In some cases you may find that you don't even need to and that the site is basically search engine friendly but simply not optimised for high search engine positions.

First all examine your site's features:

NEXT Step: Search Engine Optimisation - Optimising Static Sites

 Home Page
  Market Research
  Keyword Research
  Copywriting for Search Engines
  Copywriting for the Web
  Architecture & Link Structure
  Dynamic Sites
  Splash Pages
  Site Redesigns
  Titles and Meta Tags
  Alt Tags & Link Text
  Never Spam
  Static Pages
  Mini Sites
  Information Pages
  Doorway Pages
  Open Directory
  Regional and Industry Directories
 Search Engine Submissions
  Fast Alltheweb
  Inktomi (MSN)
  Other engines
  Rank Monitoring
  Site Statistics
 Online Marketing
  Pay Per Click
  Paid Listings
  Email Campaigns
  Affiliate Marketing
  Offline Web Site Marketing
  Newsletters, Lists, Information Sites
  Design/Development Resources
  Searching the Web