web site optimisation tutorial Search Engine Marketing Guide
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  Search Engine Marketing Guide    
Online Marketing

In This Section
  Beyond search engine marketing
  Online marketing options

For small companies with limited advertising budgets, SEO is usually enough. But if you have more to spend you may want to consider some of the following options:

  • PPC - Pay per click is usually the preferred option for those on a tight budget that need guaranteed, trackable results.
  • Paid Listings - Paid listings such as Yahoo Sponsored Listings or banner ads can be an effective method of online marketing, providing you have the budget.
  • Newsletters - Ezines are a great way to keep customers interested, provided you do it right.
  • Articles - Have something to say? Write it up and distribute it on more sites than just your own.
  • Email Campaigns - Opt-in, opt-out, how are you supposed to do it?
  • Affiliate Marketing - Not the multitudes of mirror sites variety but well positioned online partnerships.

Cyber Altas
Adventive Lists

 Home Page
  Market Research
  Keyword Research
  Copywriting for Search Engines
  Copywriting for the Web
  Architecture & Link Structure
  Dynamic Sites
  Splash Pages
  Site Redesigns
  Titles and Meta Tags
  Alt Tags & Link Text
  Never Spam
  Static Pages
  Mini Sites
  Information Pages
  Doorway Pages
  Open Directory
  Regional and Industry Directories
 Search Engine Submissions
  Fast Alltheweb
  Inktomi (MSN)
  Other engines
  Rank Monitoring
  Site Statistics
 Online Marketing
  Pay Per Click
  Paid Listings
  Email Campaigns
  Affiliate Marketing
  Offline Web Site Marketing
  Newsletters, Lists, Information Sites
  Design/Development Resources
  Searching the Web