web site optimisation tutorial Search Engine Marketing Guide
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  Search Engine Marketing Guide    
Search Engine Friendly Web Design

In This Section
  Web site design
  BDU = Big, Dumb & Ugly
  Search engine friendly design links

Now that you've sorted out your keyword rich web site content you need to attach it to a search engine friendly design and structure.

It has often been said that search engines prefer "Big Dumb and Ugly" sites. And the reason "Big, Dumb and Ugly" sites usually do well on search engine listings is because the navigation structure is so simple and there are no "bells and whistles" such as flash, dynamic content, etc... BDU sites usually load very quickly, have few or no graphics and have a lot of keyword rich text. So if you simply take the BDU site's main attractions as the engines see them: simple navigation, fast loading pages, lots of keyword rich html text and use them to develop a professionally designed web site you will achieve good listings without the site having to be BDU.

HTML Unleashed PRE: Strategies for Indexing and Search Engines
Making Your Pages Easy for Search Engines to Index
Digital Web Tutorial
AltaVista: Being Well Indexed
NetMechanic Design a Spider Friendly Site
Northern Webs Tutorial
Server Issues which could affect SE rankings
Validation Tool Links
Web Page Backward Compatibility Viewer

NEXT Step: Site Architecture and Link Structure

 Home Page
  Market Research
  Keyword Research
  Copywriting for Search Engines
  Copywriting for the Web
  Architecture & Link Structure
  Dynamic Sites
  Splash Pages
  Site Redesigns
  Titles and Meta Tags
  Alt Tags & Link Text
  Never Spam
  Static Pages
  Mini Sites
  Information Pages
  Doorway Pages
  Open Directory
  Regional and Industry Directories
 Search Engine Submissions
  Fast Alltheweb
  Inktomi (MSN)
  Other engines
  Rank Monitoring
  Site Statistics
 Online Marketing
  Pay Per Click
  Paid Listings
  Email Campaigns
  Affiliate Marketing
  Offline Web Site Marketing
  Newsletters, Lists, Information Sites
  Design/Development Resources
  Searching the Web