Eric Ward’s article over at Search Engine Land is a good read for anyone considering trying some of the more “fly by night” techniques that are often associated - erroneously - with link building.

Bottom line is that link building is hard work. So is link buying. There are no short cuts, no easy ways out and you can’t even just buy the links to save time. In fact I’ve often found that link buying takes more time than organic link building if you’re doing it right and want to get real value out of the purchase.

So to any would be link builder out there, be prepared to put in some effort!