Stories covering privacy concerns over Google’s purchase of Jaiku and how Google wants to take over the universe start sounding like good old fashioned conspiracy theories.

But is that all they are? I think that if the Biblical Anti Christ could exist as an entity rather than a single person Google pretty much fits the bill. At the very least we should all be seriously worried about the potential lack of any personal privacy. Do you really want some super computer to know what you like to wear, eat, where you like to shop, read, hang out - it doesn’t take much more than a sophisticated behavioural and psycho analytical algorithm to extrapolate what you are likely to wear, eat, read, and so on in the future. Telling Google about what I want and like to do now is fine - that’s my choice. But I do not want them turning around and telling me what I will want and like! That’s just not right.