1. Pay someone to do it for you - just make sure they can spell and speak the language please.

2. Piggy back off someone else’s work - find an article or blog post you like and add to it. Just make sure you fully attribute the original piece of content to its rightful owner.

3. Be a copycat - find an article, piece of research or press release you like and say the same thing but in a different way or targeted at a different audience. Again, attribute it to the original piece of work and its author.

4. Find out what your employees love and let them write about it - on company time.

5. Ask your partners, suppliers, heck - the general public - for content and publish it fully attributed. If you have a submit an article page you probably will get article submissions.

6. Run a poetry or product naming or tagline competition. Ask for submissions, post all the entries, reward the winner(s) and name the runners up.

7. Set up an online suggestion box and let people submit to it. Not only is it content, it’s also fantastic - and free - market research.

8. Allow reviews of your products, branches, website, anything. Let people write their own testimonials as well as telling you what you can improve on.

9. Double, tripe, quadruple check that all your product specs, technical information, FAQ’s and so on have been published on your site in a format that search engines can index (not behind a login or password protected barrier).

10. Have a section that contains snippets of what other sites say about your company with a link back to the original article. You’ll need to set up an alert in order to keep track of what is being said and where.

The above suggestions may require a bit of programming and revamping of your site but will not require a lot of ongoing content authoring. Yet they will give your site a fresh injection of new, unique content. Let others do your work for you - after all, they actually want to.